Evaluation: Question 5

How did you attract/address your audience?

Firstly, we addressed our audience; we produced a pen portrait by decoding our typical viewer of our film including as much detail as possible, like his/hers demographic information (age, gender, location, ethnic etc.), and psychographic information (interests, hobbies, values etc.). Once we had our typical viewer in our minds, we were able to use this information to work towards that type of identification.

We created a 60-second pitch as part of our production, which summarises the entire storyline of our movie. As well as convincing many production companies to fund our movie, we also, in attempt, attracted audiences by revealing some of the plot within our media production. The mentioning of twisted plots was aimed towards those who think abnormally to attract our audiences with an interesting storyline. We thought that by matching our audience’s minds with our plot would help our audiences relate more with the movie, and with this effect, they would become closer to the story and receive a greater experience.  

Furthermore, we created a survey where publics get to participate in a survey, which lets the user select their favourite opening amongst the three options. We used SurveyMonkey, because it is a free online service where you get the ability to create your own questions and generate results in tables so you get straightforward outcomes. I think that because we struggled to choose our opening titles, it was a good idea to hand it over to our audiences because by producing a film according to our audiences’ feedback will promise more views from their selected opening in comparison with other ideas. As a result, our first option from the three collected most votes (85.71%), and knowing from the results that the people who actually participated in our survey were within our target audience age group, we were able to collect important information we could use in our project in order to make it successful and appeal to our aimed audiences. This method also allowed us to provide valuable insight into what our audience’s needs are and prevent mistakes when we listened to and assured the requirements from our audiences.