Within our group, we were told to decode our target audience by imagining our typical viewer of our film as detailed as possible, including his/hers demographic information (age, gender, location, ethnic background, income) and psychographic information (interests, hobbies, values, attitudes behaviours, lifestyle).
We want to target our movie towards teenagers aged above 15 (due to our age restriction forced on our movie) who are not exactly the socialists because I think that their likings towards exorcism etc. doesn't appeal to most human beings. I think people with twisted minds are also suitable for our movie because as much as their brain is dark and sinister, they can definitely reflect their personality within our storyline.
I think with the anti-social personality, they enjoy privacy and I think this can sort of link to the isolation in which Evangeline always ends up in after endless attempts of looking for a family to fit in.
I believe we were heavily inspired by Supernatural (a show where two brothers follow their father's footsteps hunting and fighting evil supernatural beings), because in the American TV series, they face many kinds of evil including monsters, demons, and Gods that roam the earth, and I believe Evangeline matches the criteria. Our target audience must have strong interest towards this TV series, or at least similar things because our movie is heavily dependent on the evil supernatural beings.
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